# Demo Loop — Question → Instant Answer

## Core Logic

Minimal narrative setup → rapid product reveal → repeated demonstration cycles that escalate in scope. The product's UI and output quality _are_ the persuasion. Narrative takes a backseat to "seeing is believing."

GWI is canonically labeled `"Problem-Solution-Benefit Cascade"` — the dominant Demo Loop variant: a problem statement (not full agitation), an immediate product reveal, then a cascade of demonstration cycles building from specificity → breadth → strategy.

## Emotional Arc Pattern

```
Urgency ──▶ Relief ──▶ Rhythm (demo cycles) ──▶ Confidence ──▶ Action
  (hook)   (reveal)    (proof 1→2→3)          (trust)        (CTA)
```

GWI verbalizes this as: "Frustration with slow data morphs into immediate curiosity, building into strategic confidence and empowerment." Notice the curve is **shallower** than PAS — the negative beat ("frustration with slow data") is brief and intellectual rather than emotional. The energy is in the rhythm of repeated query-result loops, not in dramatic pain-to-relief.

## Typical Section Sequence

| Order | Type              | Role                                      | Approx % |
| ----- | ----------------- | ----------------------------------------- | -------- |
| 1     | hook              | Quick pain/urgency question               | 5-8%     |
| 2     | product_intro     | Name the solution immediately             | 5-8%     |
| 3     | feature_showcase  | Demo cycle 1: specific niche query        | 15-20%   |
| 4     | feature_showcase  | Demo cycle 2: different domain (breadth)  | 15-20%   |
| 5     | benefit_highlight | Demo cycle 3: strategic use + trust claim | 25-30%   |
| 6     | cta               | Tagline + next step                       | 10-15%   |

**Reveal timing** — Demo Loop is an **early-reveal** archetype; product lands at ~22% (scene 2). Product becomes the protagonist; the rest of the video proves it. Delay past 30% and you've drifted into PAS or BAB territory.

## When to Use

- The product's UI is visually compelling and self-explanatory
- "Show, don't tell" is more convincing than emotional storytelling
- Data tools, search tools, dashboards, AI assistants — where the output speaks for itself
- The value proposition is simple: ask → get answer
- You can show 3+ distinctly different queries / use cases that prove range

## When NOT to Use

- The product solves a complex emotional pain that needs setup (→ use PAS)
- The product is creating a new category that needs vision-selling (→ use Future Pacing)
- The UI is not yet polished or the output is hard to show visually
- You only have one demo to show — Demo Loop needs the _cycle_ of repeated proof for the archetype to register

## Hook strategies that work for Demo Loop

**Rhetorical question** is the archetype-native move — it creates a cognitive gap the product immediately closes. Brief pain validation and direct address also work.

Extended pain agitation, "imagine..." framings, and visual spectacle hooks do not — Demo Loop is functional, not poetic. The hook is the setup line; the demo is the punchline.

## Persuasion techniques that recur

**Query → Result Loop**, **Micro-to-Macro Expansion** (escalate query scope across cycles), **Cognitive ease / Simplicity bias** ("Just ask"), **Authority + trust building** (address the AI-hallucination objection), **Verb-Brand Association** ("Spark your next idea"), **Demonstrated capability** per cycle.

## Common compound

Demo Loop's "Problem-Solution-Benefit Cascade" variant runs Feature-Benefit Cascade as its proof-phase rhythm. The boundary: Demo Loop opens with a problem/question; Cascade opens with brand or visual spectacle (see guide.md).

## Golden Samples

<gwi path="gwi.md">
**GWI — Call-and-Response Demo** (67s, AI Market Research SaaS)
Opens with "Need answers... now?" — reveals product at 5s. Three escalating demo cycles: specificity (NBA fans) → breadth (APAC fashion) → strategy (targeting parents). Explicitly addresses AI trust.
Key technique: Query-Result loop, Micro-to-Macro expansion, Verb-Brand association ("Spark your next idea").
</gwi>
